How YOTORO Was Born

I’ve always felt Iike I couldn't express myself fully —someone who didn’t quite fit the mold. But through gaming, art, and the internet, I found my tribe.

YOTORO was born from that feeling.

The name blends “Yōkai”—spirits from Japanese folklore that live outside the norm—with “Toro,” meaning to shine.

It’s for those who feel different, who dream big, and who show up online and in real life, unapologetically themselves.

This isn’t just streetwear. It’s a symbol—for the internet generation, by one of its own.